JQ: First off, I have to say that Dan Buckley not only structured this deal and ensured its smooth rollout, but also delivered one of the most ambitious publicity/marketing/media plans that Marvel has ever undertaken in regards to a comic book launch. Ultimately, I am confident it will all converge in the creation of an exceptional piece of graphic fiction for Mr. King, his fans, and comic-dom at large.
When Mr. King came to the offices – and yes, I totally fan-boyed out on him, we had a meeting to discuss story ideas, and during that, he started thinking about what kinds of Dark Tower stories he could tell, and where things were left untouched. There were a few of us from Marvel, Mr. King, his agent, and on the phone was Robin Furth. Robin is pretty much the keeper of the Grail when it comes to The Dark Tower – in comic terms, she’s the continuity cop for the series, and has written the official Concordances on the series, which track all the characters, the lands, the history – everything.
Mr. King just kind of looked up at the ceiling, and off the top of his head, started rattling off stories and stories and stories. He was telling about parts where Roland would go and do this and such, and then meet the villain here, and on and on. Literally, in ten minutes, he rattled off enough stories fill up roughly four or five trade paperbacks. He just did it offhand – the stories just poured out of him, and all of them middle, beginnings and ends. It was amazing to watch, and basically, hear Stephen King tell us original stories that no one, before then had ever heard before.